9/10/10

Snapsort

A month or so ago I received an email from Christopher Reid, co-founder of a new startup called snapsort. Christopher and a group of self-proclaimed software engineers and photography geeks got the idea for the site while trying to solve the age-old problem of which camera to purchase. As he says:

"I'm sure you've been asked a million times by friends, family and readers what camera they should buy. 150 new cameras every year from 15 manufacturers makes it pretty hard to know what the best one is to recommend in all scenarios. That was our problem also. We felt that most people have a really hard time figuring out exactly what camera is right for them. With 400-500 cameras for sale how's the average Joe to know, can't very well go read 400 reviews.

We thought: wouldn't it be cool if you could compare, review and understand every single digital camera in one place before looking for detailed reviews? Build your own custom round ups and comparisons based on what is important to you. For the last 10 months we've been building just that: compare, review and roundup every camera based on your unique criteria and help you understand the important differences."

While those of us who have been in the photography business for a while now might have an easier time knowing what we want, this is a great site for finding everything in one place and for people who have no idea where to begin. They've done some serious legwork, and it's very well organized. The "learn" section has a vast array of descriptions on the particulars of digital cameras, and which cameras are best for varying specificities; for those of us who have been out of school for a while now and may be rusty on our technical terms this is the place to brush up on all your techie-speak. Best of all, it relieves us photographers from having to give lengthy explanations on why a Canon is better than a Nikon or vice versa to friends or relatives who want a good camera but aren't necessarily professionals. Refer them along to snapsort and let the site do all the work.

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